HARNESSING THE VIRAL POWER OF SOCIAL NETWORKS

Social Media Marketing 2010, the first in a global series of expert-led marketing conferences organised by Influence People, took place in London on 17th June 2010. It was attended by 200 senior marketing and PR executives.

This one-day event, which boasted an impressive line-up of speakers, including Brian Solis and Chris Brogan, focused on the viral power of social networks. Highlights included Mat Morrison's insights into Using Social Networking Theory to Improve your Viral Campaigns, Sue Keogh's Tweets that Travel : The Essential Skill of Viral Writing and Henry Cowling's (Creative Director of the Viral Factory) collection of hilarious and inventive viral marketing videos.

What the attendees said...

“It was great to see some wonderful case studies and insights into the world of social media” - Hannah Johnson, Willoughby PR
“It was a great day with some excellent presentations and we took away a lot of useful information” - Darren Jamieson
“I was impressed by the consistent quality of speaker and content throughout the day. I really did feel as though I learnt something yesterday” - Andrew Bruce Smith, Escherman
“I thought the conference was excellent. It had a nice informal and friendly atmosphere” - Graham Jones
“This was my first social media event and I have to say I was very impressed. It really got me thinking about the Internet in a completely different way” - Chris Young

If you are interested in attending our next event - you can register your details here
To meet the speakers and attendees, join the Innovations in Social Media LinkedIn Group
All the presentations and photos from the day are listed on this blog post
The full Programme is available to view here

Programme Highlights

Chris Brogan - New Marketing Labs
What Does Social Media Marketing Mean for You?
We've all been told to "join the conversation” and to "engage”, but what does that mean? We have to stop thinking about specific tools, and start moving our marketing know-how into alignment with this new world. Chris Brogan has successfully executed marketing strategies using social media tools for Fortune 100 companies. His blog is ranked by Advertising Age ranks among the Top 5 marketing and advertising blogs in the world. Join him for a lively discussion in which examples and actionable bits abound.

Brian Solis - Principal of FutureWorks
The New Era of Relationships: Introducing Nicheworks
As social networks grow in pervasiveness, we are adapting how we form relationships. It's no longer limited to people we know, we're also growing through connection's with people we don't know - which affects the extent to which our content (“stories”) can go viral. In his video presentation, Brian will explain how identifying these “nicheworks” - contextual networks of interests - and influencers within them can help our stories to resonate within communities and across social graphs.

Mat Morrison - Mad Professor, The Magic Bean Laboratory
How to Make Your Marketing Messages Travel
In this intriguing session, Mat Morrison will explore how information spreads through social networks and how this affects our conscious and unconscious decision-making. He will ask what we can learn from the techniques of mathematical social network analysis, as well as from anthropology and sociology and how can we apply this to our own marketing strategy.

Loic Moisand - Co-founder, SYNTHESIO
How to Monitor and Measure Viral Marketing Campaigns
Listening to what consumers are saying about your brand before you start a marketing campaign can help you take the right decisions - and monitoring throughout a campaign enables you to evaluate the success of your efforts and work out why it went viral - or didn't. Equally, using social media monitoring tools enables agencies to evaluate the numbers (and the reasons behind them) in order to plan for future campaigns. In this session, Loic Moisand will take a look at the essential KPIs for measuring a viral campaign talking examples from several leading brands that have used word-of-mouth in creative new ways.

Stefan Hull - Propellernet Social Search
Using Social Search to Create Brand Advocates
Propellernet is a leading strategic digital marketing agency with specific experience in PR and creative link building. In this session Stefan will explain how to use social search to actively engage consumers and empower them to become brand advocates. He will draw on case studies from Propellernet's client base, including SportsShoes.

Andrew Walker - Managing Director, Thin Martian & Steve Parker - Director, Digital Media, Cohn & Wolfe
Twitter Marketing for Brands in Action
In 2009 Thin Martian started a Twitter campaign for Universal Pictures' release of Anvil! The Story of Anvil. Working with Universal Pictures' PR agency, Cohn & Wolfe, they developed a highly effective viral campaign that produced some surprising results. In this insightful case study, Andrew Walker and Steve Parker will talk us through the campaign and explain what they learned from the experience.

Richard Sedley - Director of Customer Engagement, cScape
The Psychology of Persuasion: Next Generation Marketing
In this session Richard Sedley, one of the UK's most innovative marketing experts, explains how he uses tried and tested psychological techniques to improve social media marketing results. He will show how, by focusing on the human aspects of communication (rather than them medium), marketeers can enhance their campaigns and make customers happy.

Luke Brynley-Jones - Founder, Our Social Times & Influence People
Using B2B Social Media to Connect with C-level Execs
Communicating with customers via social networks is relatively easy for B2C businesses; but what about B2B? How can you connect with business leaders online? Do they use Twitter or Facebook? Do they have the time to engage online? In this session, social media consultant Luke Brynley-Jones explains how to use the power of networks to connect with the decision-makers in your industry.

Sue Keogh - Director, Sookio Ltd
Tweets that Travel: Seven Tips for Writing Viral Copy
Whether producing homepage content for global portals or writing Google ads, SEO features and slogans for t-shirts, Sue Keogh has spent years focusing on which words work where. In this lively session she'll be offering advice on how to write viral copy: how we should structure titles so they're more shareable, how to signpost your content, which words are preferred by which social network and how to make your tweets more re-tweetable. It's all about the words - although there might be a bit of maths in there too...

Matt Rhodes Head of Client Services, FreshNetworks
Effective Social Media Marketing for Retail Businesses
Using TM Lewin's online community (called “Off the Cuff”) and Jimmy Choo's innovative Foursquare campaign as examples, Naomi Paget (Head of Direct Marketing, TM Lewin) and Matt Rhodes (Director of Client Services, FreshNetworks) will explain how retail businesses can make effective use of social media marketing. They will show how to grow and sustain customer engagement through a successful online community, and offer practical tips on how to make social media marketing work for you.

Andy Pipes - Marketing Manager, Channel 4 and Anna Carlson - Consultant, NixonMcInnes
Case Study: The Chop or Not Viral Campaign
Channel 4 created the “Chop or Not” game to highlight the issue of reducing the UK's �152 billion budget deficit. The game allows members of the public to say what service areas of the budget they would 'chop' or 'not'. NixonMcInnes has been working with Channel 4 on a viral campaign around the game which will have a second phase when a live show airs on the 21st June (ahead of George Osbornes' budget announcement). In this case study, Andy and Anna will talk us through the campaign and explain what they have learned so far and ideas for the next phase of the campaign.

Dominic Sparkes, Managing Director Tempero
Social Media and the Law
Is your social media activity breaking the law? In this session Dominic provides his Top Tips to safeguard your brand, taken from Tempero's recent eBook 'UGC & The Law'. You may be surprised at the areas your brand is at risk.

And lots more presentations

Exhibitors

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Event Information

Tickets can only be booked online with a credit or debit card. You do not need a Paypal or Google Checkout account to buy a ticket.

If you experience any problems - please call us on 0845 463 1435
To keep informed about our events, follow us on Twitter or at #SMMUK10
To join the discussion before and after the event, join our LinkedIn Group

Ticket Terms
- A limited number of Early Bird tickets are available.
- Tickets are non-refundable and non-transferable
- Tickets cannot be bought on the day
- Contact us for reductions on group bookings (5+)

What's included in the price?
- A one-day conference in central London
- Lunch and refreshments
- Access to the Exhibition Area
- A handout with notes
- Networking drinks

Who's coming?
- Marketing Strategists & Directors
- PR & Communications Managers
- Social Media Experts
- Bloggers & Journalists

Opportunities
- For press, partner and sponsor opportunities, contact us at info@influencepeople.com

Media Partners

Founded in July 2005, Mashable is the world's largest blog focused exclusively on Web 2.0 and Social Media news. With more than 15 million monthly pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what's new on the web and offering social media resources and guides.

Adrants, published by Adrants Publishing LLC, provides marketing and advertising news. It provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, the rise of social media, useful industry research and the examination of the industry's shift from old paradigms to new.

Wiley's Scientific, Technical, Medical, and Scholarly (STMS) business, also known as Wiley-Blackwell, serves the world's research and scholarly communities, and is the largest publisher for professional and scholarly societies. Wiley-Blackwell's programs encompass journals, books, major reference works, databases, and laboratory manuals, offered in print and electronically. Through Wiley InterScience, we provide online access to a broad range of STMS content through licensing agreements.

State of Search is one of the leading websites when it comes to search and social media. This website, founded by Bas van den Beld and co-founded by Lisa Myers, focusses on the next step in search marketing and social media. The web is changing and so is search. What consequenses do these changes have and how do we handle these? Those are questions answered on StateofSearch.com.

SeededBuzz is a community of bloggers where members with similar interests and goals are connected with each other, content ideas shared and relationships formed. The benefit of these friendships and cooperation is increased backlinks, subscribers, followers and revenue.

Social Media UK is a networking community based in London consisting of a LinkedIn group of 1200+ members, a crowd-sourced blog www.socialmediamonday.co.uk and a monthly networking event 'Social Media Monday' with presentations & plenty of 'social' till late (follow @SocialMedia_UK & tweet about #SMUK). SMUK is organised by the Digital/Social Media recruitment specialists Fresh Resources.

Event Details

Thursday 17th June
9:00am - 5:30pm

Cavendish Conference Centre 22 Duchess Mews
London - W1G 9DT

Lead Sponsor

Presenters

Chris Brogan
New Marketing Labs
Chris Brogan is President of New Marketing Labs, a new media marketing agency. He works with large and mid-sized companies to improve their communications through the use of social software, community platforms, and emerging web and mobile technologies. Chris will be live via video.

Brian Solis
Principal of FutureWorks
Brian Solis is globally recognized as a thought-leader in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications and publishing. Brian will be live via video.

Mat Morrison
Mad Professor, The Magic Bean Laboratory
Mat is a renowned digital communications planner and social media expert. Formerly Global Digital Planning Director at Porter Novelli, his clients have included Sony UK, Discovery Channel, and Buckingham Palace.

Loic Moisand
Co-founder, Synthesio
As co-founder and director of Synthesio, Loic manages international business development. Synthesio works with agencies and brands to provide high-quality multi-language social media monitoring and measurement services.

Andrew Walker
Managing Director, Thin Martian
In addition to delivering rich web media projects for clients such MSN, Xbox, Sky and Vodafone, Andrew is currently focused on building social media apps and developing the role of social networks within commercial user experiences. He is also a co-founder of Tweetminster.

Matt Rhodes
Head of Client Services, FreshNetworks
One of the founding members of FreshNetworks, Matt oversees the production, management and analysis of branded online communities for brands such as BSkyB, BT and UK leisure firm Butlins. A regular speaker at Web 2.0 conferences, he is often asked to comment on Sky News, BBC radio and in national newspapers.

Richard Sedley
Director of Customer Engagement, cScape
One of the UK's most knowledgeable social media talents, Richard heads up the Customer Engagement team at cScape. He is also Course Director for Social Media at the CIM and a columnist for Customer Magazine and author of 'Winners and Losers in a Troubled Economy: How to engage customers online for competitive advantage

Stefan Hull
Propellernet
With over 10 years' of client-side PR and marketing experience, Stefan has a wealth of valuable digital communications knowledge. A former journalist for The Daily Telegraph he has also run courses for marketeers about how to make effective use of PR opportunities.

Neville Hobson
Blogger and podcaster
One of Europe's leading early adopters, Neville writes a hugely popular blog and co-presents The Hobson & Holtz Report podcast. In July 2009, Cision UK ranked NevilleHobson.com as the #1 PR blog in the UK.

Murray Newlands
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the London Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.

Luke Brynley-Jones
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK's most experienced social media experts. A Co-founder of Influence People and host of Monitoring Social Media, Luke specialises in B2B social media marketing.

Sue Keogh
Director, Sookio Ltd
Sue is a specialist in writing for the web. A homepage editor for AOL UK, she's produced lively, accurate and clickable copy for small businesses and household names like the BBC, ITV, Yahoo!, Heat and Magic FM.

Nadeem Azam
Founder Azam Marketing
A former journalist, Nadeem is founder of digital marketing and design agency Azam Marketing. The award-winning agency delivers digital marketing for clients such as Trinity Mirror, Hilton, Regus, Fitness First, Orient Express Group and BT.

Henry Cowling
Creative Director, The Viral Factory
A former producer and scriptwriter for BSkyB, Henry founded the Los Angeles office of The Viral Factory in 2006, where he oversaw campaigns for Samsung, Sony PlayStation, Remington and Axe/Lynx. On returning to the UK in 2009 Henry took to interactive production, working with unit9 on campaigns for Doritos and Adobe Flash.

Andy Pipes
New Media Marketing Manager, Channel 4
Andy Pipes is New Media Marketing Manager at Channel 4, creating campaigns and products which drive awareness and recognition for the channel's digital portfolio. Previously, he worked as Product Development Manager for Channel 4, where he helped relaunch the 4oD platform and produced the social TV prototype Test Tube Telly.

Anna Carlson
Consultant, NixonMcInnes
Anna is a consultant at leading social media agency NixonMcInnes. The founding member of NixonMcInnes' consultancy practice, Anna specialises in social media, online PR, strategy and training. Her clients include Channel 4, The BBC and The Body Shop and she has previously worked with T-Mobile, Cisco, BMW and O2.

Dominic Sparkes
Managing Director Tempero
Dom has been working with interactive communities for over 15 years. With business partner Jasmine McGarr he founded moderation company Tempero seven years ago from the Community Department at Granada Interactive and now works with brands like the BBC, Unilever, M&S, Benetton, and the COI.

Steve Parker
Director of Digital Media, Cohn & Wolfe
Steve consults brands on how to deploy digital and social media effectively as part of integrated communications programmes. He established digital media practices at GCI and Cohn & Wolfe and has worked with brands including John Lewis, Universal Pictures, Blyk, MBNA, Dell, COI, Roche and British Airways.

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