Making Social Media Marketing Deliver


Social Media Marketing 2010 San Francisco will bring together leading brands and marketing experts to explore the viral power of social networks.
During this one-day event, a team of renowned marketing experts will provide guidance on how to effectively engage with customers via social media, give tips on how to maximize the impact of your campaigns and offer insights into new services to try and trends to watch out for. This is the ultimate event for anyone involved in social media or digital marketing.
Topics we will cover during the day include:
  • Opening by Murray Newlands
  • Morning Keynote
  • Viral Social Media Campaigns: What Works
  • The Press Talks: How to get Digital PR for your Company
  • Insider Look: How Tech Writers Cover Social Media
  • A/B Testing for Social Media
  • How to Build Communities for Brands
  • Afternoon Keynote
The conference will be fully interactive with presentations, case studies, Q&A sessions and panel discussions. There will also be some exhibitors showcasing their social media marketing tools and services. The ticket price includes lunch, refreshments and a handbook for the day, plus time for networking at the end of the day.

The full Programme is available to view here
Programme Highlights
  • The Press Talks: How to get PR for your Startup
    Panelists: Kym McNicholas – Forbes, Ben Parr – Mashable, Joe Vazquez – CBS 5, Sarah Austin – Pop17

    One of the biggest challenges for startups is getting noticed by their target audiences, and on a limited budget. Before startups can successfully compete for the attention of major press outlets and blogs, however, they can follow guidelines to ensure their "news" is newsworthy, and understand how to talk to the press. Hear tips from some of social media's biggest voices: members of the press who get pitched on stories hundreds of times per day. If there was ever an unwritten manual on how to get PR for your startup, this panel would be it.
  • Insider Look: How Tech Writers Cover Social Media
    Panelists: Jon Swartz – USA Today, David Gelles – Financial Times, Tom Foremski – Silicon Valley Watcher

    Technology writers have become some of the most respected authorities in social media. Their media coverage has dramatically influenced the way we both consume and create media. Take a peek behind their lens and hear it directly from the tech press: How and why do they cover social media stories? What impacts do their musings have? How do they manage flare-ups, shake downs, and accusations? What can non-professionals such as casual bloggers learn from tech writers?
  • How to Build Communities for Brands
    Panelists: Chris Heuer – Social Media Club, Richard Jalichandra – Technorati, Lawrence Coburn – RateItAll and DoubleDutch, Vinnie Lauria – Lefora and SV NewTech Meetup

    Social networks and blogs offer new opportunities to activate brand enthusiasm for places, services, products, and experiences. Hear how the top community builders grow, cultivate, and retain communities and the voices contained within them. Topics covered include user outreach and engagement, user incentives and prizes, user psychology, the role of the community manager, listening and responding to your community, the new opportunity in geo-social networks, and SEO and other distribution methods. Lastly, hear tips on how to create a brand persona that connects with your target audience.
  • Creating Evangelists via Social Media
    Panelists: Justin Kestelyn – Oracle, Aaron Strout – Powered.com, Jennifer Neeley Lindsay – BlogTalkRadio

    Social media techniques, when used appropriately as a regular business process and in combination with traditional marketing, can super-charge the enthusiasm of your user community - leading to impressive business benefits. The foundation of a solid social media strategy is built upon the connections that are made between people who represent companies and the people in their markets of interest. Learn how evangelists for your company or brand can be manufactured, from both inside your company and from your external customer base, using social media.
  • A/B Testing for Social Media
    Panelists: Hiten Shah – KISSmetrics, Dan Martell – FlowTown, Chase McMichael - InfiniGraph

    Over the past decade or more, A/B testing has proven an invaluable method of marketing testing to optimize landing pages, emails, ads, and text. Learn how to apply the A/B testing methodology to your marketing campaigns for increased social media engagement. Find out what the experts are currently using as engagement metrics, learn major pitfalls to avoid, and hear their take on everything from optimizing blog post lengths to optimizing websites for the most searched keywords.
  • Social Media Marketing for Luxury Brands
    Ariel Adams Professional Luxury Item Blogger

    Luxury brands present a digital conundrum. On the one hand, they often invest large amounts in to traditional advertising and marketing. On the other hand, many of them aren't familiar with best practices when it comes to digital marketing and social media. This is complicated by the fact that, often, luxury goods aren't officially available for sale online and presents a unique challenge for social media marketers. Presently, luxury online is in its infancy , so success involves understanding the brand’s specific needs and finding the right mixture to deliver real results. Hear the inside track from luxury brand blogger, Ariel Adams.
  • Brands Taking Action on the Social Web
    Michael Brito - Vice President of Social Media, Edelman Digital

    Learn how brands are taking the collective intelligence of the community; and changing their business models, products and processes because of it. Including case studies and campaign results, this session will also demonstrate how the simple act of listening and “taking action” are yielding positive results for brands, big and small.
  • Actionable Insights From Social Media Monitoring and Measurement
    Maria Ogneva - Director of Social Media Attensity

    Attend this session with @themaria as she talks through social media measurement and monitoring and how to optimize the time you spend doing it. Discuss how to set goals, what metrics to track, and how to make sense of unstructured data for insight-driven strategies. Evaluate monitoring solutions, what to listen for, best practices for engagement, how to defend from competitors and how to structure insights that drive product development, pricing, and messaging decisions. She will also talk through a customer case study.
  • What's Next: When Social Graph Optimization Eclipses Search Engine Optimization
    Martin Green - Chief Operating Officer Meebo

    In March, comScore reported that Facebook surpassed Google for Internet traffic in the U.S., validating what we all know anecdotally: Social networking sites are rapidly becoming the primary ways for people to find and share information online. This leaves publishers questioning how to best take advantage of social networks to drive traffic to their sites. For marketers and advertisers, the answer lies increasingly in Social Graph Optimization (SGO), the practice of maximizing a brand's presence in a consumer's many social networks. While SGO is becoming just as important as SEO in the marketing mix, it is still largely misunderstood. This talk will provide real examples of publishers who are implementing SGO to drive traffic, strengthen visitor engagement, and generate revenue, by connecting their websites to the many social networks people are using.
Event Information
Tickets can only be booked online with a credit or debit card. You do not need a Paypal or Google Checkout account to buy a ticket.

If you experience any problems – please email us info@influencepeople.com
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  • Ticket Terms
    • A limited number of Early Bird tickets are available.
    • Tickets are non-refundable and non-transferable
    • Tickets cannot be bought on the day
    • Contact us for reductions on group bookings (5+)
    • View our full Terms and Conditions.

  • What’s included in the price?
    • A one-day conference in central San Francisco
    • Lunch and refreshments
    • Access to the Exhibition Area
    • A handout with notes
    • Networking drinks

  • Who’s coming?
    • Marketing Strategists & Directors
    • PR & Communications Managers
    • Social Media Experts
    • Bloggers & Journalists

Media Partners
adrants_logo_blue image
Founded in July 2005, Mashable is the world’s largest blog focused exclusively on Web 2.0 and Social Media news. With more than 15 million monthly pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what’s new on the web and offering social media resources and guides.
adrants_logo_blue image
Adrants, published by Adrants Publishing LLC, provides marketing and advertising news. It provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, the rise of social media, useful industry research and the examination of the industry's shift from old paradigms to new.
rapleaf
Rapleaf is a San Francisco-based startup with an ambitious vision: we want every person to have a meaningful, personalized online experience. Succeeding requires us to design from the ground up for the consumer experience, considering transparency, privacy, and choice from the code we write to the products we build. At our heart we are an internet technology company that builds innovative products to compile and analyze large amounts of social data. We help Fortune 1000 companies understand their customers, engage them more meaningfully in social media, and deliver the right content at the right time. We also help consumers understand their online footprint.
Press Dispensary
Based in the UK, Press Dispensary provides a comprehensive, global press release service that works equally well for traditional PR, digital marketing and SEO. Our people come from a tradition of quality writing and journalism, which means our writing and optimization are second to none. Our distribution philosophy is to get our clients’ news to relevant journalists, editors, bloggers and other influentials wherever they like to find it, traditionally and socially, and to make stories as targeted, accessible, useful and well supported as possible. For SEO, this also means link juice that can not only be highly relevant but is particularly creamy, luscious and full of fruit.
DMConfidential
In publication since 2004, readers rely on DMConfidential for unique insights and analysis on how companies make money online. From the good, the bad, to the ugly, DMConfidential exposes readers to the strategies used by affiliate marketers, cpa networks, lead generators, and more, in addition to keeping you abreast of the latest across the online marketing ecosystem. Join today at DMConfidential.com.
StateofSearch
State of Search is one of the leading websites when it comes to search and social media. This website, founded by Bas van den Beld and co-founded by Lisa Myers, focusses on the next step in search marketing and social media. The web is changing and so is search. What consequenses do these changes have and how do we handle these? Those are questions answered on StateofSearch.com.
seededbuzz
SeededBuzz is a community of bloggers where members with similar interests and goals are connected with each other, content ideas shared and relationships formed. The benefit of these friendships and cooperation is increased backlinks, subscribers, followers and revenue.
Event Details
Thursday 8th July
9:00am - 5:30pm

Hotel Nikko
222 Mason Street
San Francisco, CA 94102

Lead Sponsor


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Presenters
Chris Heuer
Social Media Club Founder
Living in Abundance Economy, Speaker, Community Organizer, Creative Media Technologist & Friend. He currently specializes in consulting on holistic business strategy and social media for big brands, non-profits and emerging technology companies, helping them leverage the power of Internet and Web 2.0 technologies.
Ben Parr
Co-Editor of Mashable
as well as a tech entrepreneur, sci-fi author, and aspiring world changer. He first started writing for Mashable in August 2008. In addition to his duties at Mashable, Ben works on his own start-up ideas and recently completed his first sci-fi thriller novel, Desel. His previous experience includes project management for Facebook apps and content management in the web health space.
Richard Jalichandra
President & Chief Executive Officer Technorati Media
Richard is a veteran Internet executive whose media experience includes leadership roles across the media spectrum: as a client, at an agency, as a publisher, and with an advertising network. As CEO of Technorati, he oversaw the acquisitions of BlogCritics.org and the AdEngage self serve advertising platform and the launch of Technorati Media.
Justin Kestelyn
Oracle
Justin Kestelyn is Senior Director, Oracle Technology Network & Global Developer Initiative, and leads Oracle's social media initiatives in the developer community. He also serves as internal evangelist for social media techniques and engagement across the company.
David Gelles
Reporter- Financial Times
I'm a technology reporter for the Financial Times based in the San Francisco bureau, where I cover social, e-commerce and e-books for the newspaper and the FT Tech Blog.
Joe Vazquez
Reporter - CBS 5 Team
In a local TV news career that spans more than two decades, Joe has hustled after hurricanes and tropical storms in Houston and New Orleans; covered politics and police in Philadelphia; and while in the Bay Area, has written about everything from "the most dangerous street in Oakland" to a faked finger discovery in a bowl of chili in San Jose. In 2008, he won an Emmy for his 11 o'clock news coverage of the tiger escape at the San Francisco.
Tom Foremski
Silicon Valley Watcher
Tom Foremski, is the founder and editor of the popular and top-ranked news site, Silicon Valley Watcher, reporting on the business of innovation at the intersection of media and technology. In May 2004, Tom became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger.
Kym McNicholas
Anchor/Reporter at Forbes
Kym McNicholas has covered business and technology news for much of her 12-year broadcasting career, including at ON24 Business News where she was one of the first web-centric reporters. She also was an anchor/reporter for Rob Black & Your Money on KRON 4 in San Francisco, and for Energy News Live.
Jon Swartz
Technology reporter USA Today
Jon Swartz, USA TODAY’s award-winning technology reporter and Pulitzer Prize nominee, covers Silicon Valley trends, social networking, and various aspects of Internet security including software, spam and hacking. A high-tech journalist since 1987, Swartz has written for Chicago Tribune, Forbes, London Times, MacWEEK, San Francisco Chronicle and Times-Picayune.
Dan Martell
Co-founded Flowtown
Dan Martell is the co-founder of www.Flowtown.com, a social marketing platform for small businesses. An award-winning Canadian entrepreneur, at 25, Dan formed his first start-up, Spheric Technologies Inc., and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008.
Jennifer Neeley Lindsay
Host of The A-List on BlogTalkRadio
Jennifer Neeley Lindsay is an two-time Emmy-nominated new and emerging television news media pioneer, working at local and network levels in the US and BRIC countries since the 1990s. As a leading Web Strategist, she now heads up digital media efforts for a number of high-profile clients, assisting companies of all sizes and locations figure out how to make the social web work for them, strategically and tactically. She has just completed a book for a Fortune 50 technology company.
Ariel Adams
Professional Luxury Item Blogger
Ariel Adams is the Internet's most popular voice on the luxury watch industry, covering this, and other luxury topics on his website aBlogtoRead.com, as well as a number of other high-traffic sites such as Luxist.com and AskMen.com. A consultant as well, Adams working closely with luxury brands to penetrate and optimize the world of digital marketing, as well as grow and interact with online communities and their followers through social media.
Hiten Shah
Co-founder KISSmetrics
Hiten started on the Internet by founding a Internet marketing consultancy, ACS. He than went on to create Crazy Egg, an analytics tool that visualizes the user experience on a website. Now with KISSmetrics he is working on helping web-based businesses understand their customers better starting with making tracking of funnels and conversion rates much simpler and easier to understand.
Vinnie Lauria
Co-founder of Lefora.com
Vinnie Lauria is the organizer of the 5,000+ member Silicon Valley NewTech Meetup and co-founder of Lefora.com, a forum hosting service with over a hundred-thousand forums. Originally from NY, Vinnie moved out to SF after working for IBM in the social software space.
Aaron Strout
CMO of Powered Inc
Social media and marketing professional focused on tapping the power of online community and social tools for better business results. Co-host of @QuicknDirty podcast.
Sarah Austin
POP17
Sarah Marie Austin (formerly known as Sarah Meyers) is an American video blogger, social media advisor, and online lifecaster who interviews tech-oriented developers and Internet personalities, both well known and obscure.
Lawrence Coburn
CEO of DoubleDutch
Lawrence Coburn is the CEO and co-founder of DoubleDutch - the first geolocation platform for the enterprise. Previously, Lawrence founded RateItAll, a top ten consumer review property. He is also an Editor at The Next Web's geolocation blog, and a mentor at io ventures - a San Francisco based startup incubator.
Chase McMichael
Co-Founder & CEO, InfiniGraph.com
Chase is a leading veteran in the field of collaboration and marketing intelligence working at JP Morgan-Chase, Oracle and founded several startups. He was awarded the Marketing Sherpa Viral Hall of Fame award and top honors from Ad-Tech deploying advanced social campaigns for F 500 brands.
Michael Brito
Vice President of Social Media, Edelman Digital
Michael’s areas of expertise include digital marketing, social media and integrated brand marketing communications through the social web. Formerly of Intel Corporation, he on the Interim Board of Directors for the Social Media Club and is the founder of Silicon Valley Tweetup.
Maria Ogneva
Director of Social Media Attensity
Maria’s mandate at Attensity is to help businesses develop mutually beneficial relationships with the social customer. She has worked for large enterprises (Macy’s, Pepsi and Catalina Marketing) as well as smaller entrepreneurial companies. She pens the Attensity blog, her personal blog SocialSilk, speaks at conferences and contributes content to Mashable and SocialMediaToday.
Martin Green
Chief Operating Officer Meebo
Martin Green is Meebo's Chief Operating Officer and oversees business development, sales and marketing for the company. Previously, Martin spent 10 years at CNET Networks creating performance ads and display ads for content sites, running several products and business units, and integrating acquisitions. He began his career at Morgan Stanley.
Augie Ray
Sr. Analyst Forrester Research
Augie is a Sr. Analyst of Social Computing at Forrester Research. His areas of focus at Forrester include mass influence, social media metrics and social media marketing strategy. For more than a decade prior to joining Forrester, Augie provided interactive marketing strategy and leadership to a wide range of brands in industries such as consumer packaged goods, office products, and travel.
Murray Newlands
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the London Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year. 
Luke Brynley-Jones
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. A Co-founder of Influence People and host of Monitoring Social Media, Luke specialises in B2B social media marketing.
Marissa Louie
CEO, HeroEx
Marissa Louie is the Founder and CEO of HeroEx.com, which delivers virtually any item under 25 pounds in 1 hour or less in San Francisco. Marissa previously founded AD-Village, an ad network optimizer and aggregator. Her expertise is in online marketing, sales, supply chain management and logistics, and technology systems. She will be in the August issue of SHAPE Magazine and has been featured on ABC, CBS, Forbes, BusinessWeek, TechCrunch, The Next Web, Bub.blicio.us, BlogTalkRadio, GQ Korea, and more.
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