Full Programme
- 8.30 am Arrival, Tea & Coffee
- 9.20 am Welcome & Introduction
Murray Newlands - Co-Founder, Influence People - 9.30 am Brands Taking Action on the Social Web
Michael Brito, Vice President of Social Media, Edelman Digital
Learn how brands are using the collective intelligence of the community to change their business models - and how listening and “taking action” are yielding positive results. - 10.00 am The Press Talks: How to get PR for your Startup
Panelists: Kym McNicholas - Forbes, Ben Parr – Mashable, Joe Vazquez – CBS 5, Sarah Austin – Pop17
If there was ever an unwritten manual on how to get PR for your startup, this panel would be it. - 10.45 am Social Networking Initiatives at Oracle
Justin Kestelyn – Senior Director, Oracle Technology Network & Global Developer Initiative
Justin offers insights into Oracle’s highly successful Developer Network and Java Marketing Campaign. - 11.00 am Break for morning tea and chatting
- 11.25 am Creating Evangelists via Social Media
Panelists: Justin Kestelyn – Oracle, Aaron Strout – Powered.com, Jennifer Neeley Lindsay – BlogTalkRadio
Learn how evangelists for your company or brand can be created, from both inside your company and from your external customer base, using social media. - 12.05 pm Insider Look: How Tech Writers Cover Social Media
Panelists: Jon Swartz – USA Today, David Gelles – Financial Times, Tom Foremski – Silicon Valley Watcher
Technology writers have become some of the most respected authorities on social media. In this session we hear how and why they cover social media stories. - 12.50 pm Break for lunch, emails & fresh air
- 2.00 pm How to Build Communities for Brands
Panelists: Chris Heuer – Social Media Club, Richard Jalichandra – Technorati, Lawrence Coburn – RateItAll and DoubleDutch, Vinnie Lauria – Lefora and SV NewTech Meetup
Social networks and blogs offer new opportunities to activate brand enthusiasm for places, services, products, and experiences. Hear how the top community builders start and cultivate communities. - 2.45 pm Marketing Luxury Goods via Social Media
Ariel Adams – Ablogtoread.com
Hear one of the world’s leading watch bloggers explain how luxury brands are using social media to promote their goods online. - 3.15 pm Social Graph Optimisation
Martin Green, Chief Operating Officer, Meebo
Social graph optimisation is becoming increasingly important in marketing: but are you using all the tools at your disposal? - 3.45 pm Break for afternoon nap, tea & coffee
- 4.10 pm A/B Testing for Social Media
Panelists: Hiten Shah – KISSmetrics, Dan Martell – FlowTown, Chase McMichael - Infinigraph
Learn how to apply the A/B testing methodology to your marketing campaigns for increased social media engagement. - 4.50 pm How to Monitor & Measure Social Media Marketing Campaigns
Maria Ogneva, Global Director of Community, Attensity
We might know how to generate buzz, but how do we know if it’s working? Hear how listening technologies can help with measurement. - 5.20 pm Wrap up & Close
Murray Newlands, Influence People - 5.30 pm To the bar...
Event Details
Thursday 8th July
9:00am - 5:30pm
9:00am - 5:30pm
Hotel Nikko
222 Mason Street
San Francisco, CA 94102
222 Mason Street
San Francisco, CA 94102
Lead Sponsor
Presenters
Chris Heuer
Social Media Club Founder
Living in Abundance Economy, Speaker, Community Organizer, Creative Media Technologist & Friend. He currently specializes in consulting on holistic business strategy and social media for big brands, non-profits and emerging technology companies, helping them leverage the power of Internet and Web 2.0 technologies.
Social Media Club Founder
Living in Abundance Economy, Speaker, Community Organizer, Creative Media Technologist & Friend. He currently specializes in consulting on holistic business strategy and social media for big brands, non-profits and emerging technology companies, helping them leverage the power of Internet and Web 2.0 technologies.
Ben Parr
Co-Editor of Mashable
as well as a tech entrepreneur, sci-fi author, and aspiring world changer. He first started writing for Mashable in August 2008. In addition to his duties at Mashable, Ben works on his own start-up ideas and recently completed his first sci-fi thriller novel, Desel. His previous experience includes project management for Facebook apps and content management in the web health space.
Co-Editor of Mashable
as well as a tech entrepreneur, sci-fi author, and aspiring world changer. He first started writing for Mashable in August 2008. In addition to his duties at Mashable, Ben works on his own start-up ideas and recently completed his first sci-fi thriller novel, Desel. His previous experience includes project management for Facebook apps and content management in the web health space.
Richard Jalichandra
President & Chief Executive Officer Technorati Media
Richard is a veteran Internet executive whose media experience includes leadership roles across the media spectrum: as a client, at an agency, as a publisher, and with an advertising network. As CEO of Technorati, he oversaw the acquisitions of BlogCritics.org and the AdEngage self serve advertising platform and the launch of Technorati Media.
President & Chief Executive Officer Technorati Media
Richard is a veteran Internet executive whose media experience includes leadership roles across the media spectrum: as a client, at an agency, as a publisher, and with an advertising network. As CEO of Technorati, he oversaw the acquisitions of BlogCritics.org and the AdEngage self serve advertising platform and the launch of Technorati Media.
Justin Kestelyn
Oracle
Justin Kestelyn is Senior Director, Oracle Technology Network & Global Developer Initiative, and leads Oracle's social media initiatives in the developer community. He also serves as internal evangelist for social media techniques and engagement across the company.
Oracle
Justin Kestelyn is Senior Director, Oracle Technology Network & Global Developer Initiative, and leads Oracle's social media initiatives in the developer community. He also serves as internal evangelist for social media techniques and engagement across the company.
David Gelles
Reporter- Financial Times
I'm a technology reporter for the Financial Times based in the San Francisco bureau, where I cover social, e-commerce and e-books for the newspaper and the FT Tech Blog.
Reporter- Financial Times
I'm a technology reporter for the Financial Times based in the San Francisco bureau, where I cover social, e-commerce and e-books for the newspaper and the FT Tech Blog.
Joe Vazquez
Reporter - CBS 5 Team
In a local TV news career that spans more than two decades, Joe has hustled after hurricanes and tropical storms in Houston and New Orleans; covered politics and police in Philadelphia; and while in the Bay Area, has written about everything from "the most dangerous street in Oakland" to a faked finger discovery in a bowl of chili in San Jose. In 2008, he won an Emmy for his 11 o'clock news coverage of the tiger escape at the San Francisco.
Reporter - CBS 5 Team
In a local TV news career that spans more than two decades, Joe has hustled after hurricanes and tropical storms in Houston and New Orleans; covered politics and police in Philadelphia; and while in the Bay Area, has written about everything from "the most dangerous street in Oakland" to a faked finger discovery in a bowl of chili in San Jose. In 2008, he won an Emmy for his 11 o'clock news coverage of the tiger escape at the San Francisco.
Tom Foremski
Silicon Valley Watcher
Tom Foremski, is the founder and editor of the popular and top-ranked news site, Silicon Valley Watcher, reporting on the business of innovation at the intersection of media and technology. In May 2004, Tom became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger.
Silicon Valley Watcher
Tom Foremski, is the founder and editor of the popular and top-ranked news site, Silicon Valley Watcher, reporting on the business of innovation at the intersection of media and technology. In May 2004, Tom became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger.
Kym McNicholas
Anchor/Reporter at Forbes
Kym McNicholas has covered business and technology news for much of her 12-year broadcasting career, including at ON24 Business News where she was one of the first web-centric reporters. She also was an anchor/reporter for Rob Black & Your Money on KRON 4 in San Francisco, and for Energy News Live.
Anchor/Reporter at Forbes
Kym McNicholas has covered business and technology news for much of her 12-year broadcasting career, including at ON24 Business News where she was one of the first web-centric reporters. She also was an anchor/reporter for Rob Black & Your Money on KRON 4 in San Francisco, and for Energy News Live.
Jon Swartz
Technology reporter USA Today
Jon Swartz, USA TODAY’s award-winning technology reporter and Pulitzer Prize nominee, covers Silicon Valley trends, social networking, and various aspects of Internet security including software, spam and hacking. A high-tech journalist since 1987, Swartz has written for Chicago Tribune, Forbes, London Times, MacWEEK, San Francisco Chronicle and Times-Picayune.
Technology reporter USA Today
Jon Swartz, USA TODAY’s award-winning technology reporter and Pulitzer Prize nominee, covers Silicon Valley trends, social networking, and various aspects of Internet security including software, spam and hacking. A high-tech journalist since 1987, Swartz has written for Chicago Tribune, Forbes, London Times, MacWEEK, San Francisco Chronicle and Times-Picayune.
Dan Martell
Co-founded Flowtown
Dan Martell is the co-founder of www.Flowtown.com, a social marketing platform for small businesses. An award-winning Canadian entrepreneur, at 25, Dan formed his first start-up, Spheric Technologies Inc., and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008.
Co-founded Flowtown
Dan Martell is the co-founder of www.Flowtown.com, a social marketing platform for small businesses. An award-winning Canadian entrepreneur, at 25, Dan formed his first start-up, Spheric Technologies Inc., and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008.
Jennifer Neeley Lindsay
Host of The A-List on BlogTalkRadio
Jennifer Neeley Lindsay is an two-time Emmy-nominated new and emerging television news media pioneer, working at local and network levels in the US and BRIC countries since the 1990s. As a leading Web Strategist, she now heads up digital media efforts for a number of high-profile clients, assisting companies of all sizes and locations figure out how to make the social web work for them, strategically and tactically. She has just completed a book for a Fortune 50 technology company.
Host of The A-List on BlogTalkRadio
Jennifer Neeley Lindsay is an two-time Emmy-nominated new and emerging television news media pioneer, working at local and network levels in the US and BRIC countries since the 1990s. As a leading Web Strategist, she now heads up digital media efforts for a number of high-profile clients, assisting companies of all sizes and locations figure out how to make the social web work for them, strategically and tactically. She has just completed a book for a Fortune 50 technology company.
Ariel Adams
Professional Luxury Item Blogger
Ariel Adams is the Internet's most popular voice on the luxury watch industry, covering this, and other luxury topics on his website aBlogtoRead.com, as well as a number of other high-traffic sites such as Luxist.com and AskMen.com. A consultant as well, Adams working closely with luxury brands to penetrate and optimize the world of digital marketing, as well as grow and interact with online communities and their followers through social media.
Professional Luxury Item Blogger
Ariel Adams is the Internet's most popular voice on the luxury watch industry, covering this, and other luxury topics on his website aBlogtoRead.com, as well as a number of other high-traffic sites such as Luxist.com and AskMen.com. A consultant as well, Adams working closely with luxury brands to penetrate and optimize the world of digital marketing, as well as grow and interact with online communities and their followers through social media.
Hiten Shah
Co-founder KISSmetrics
Hiten started on the Internet by founding a Internet marketing consultancy, ACS. He than went on to create Crazy Egg, an analytics tool that visualizes the user experience on a website. Now with KISSmetrics he is working on helping web-based businesses understand their customers better starting with making tracking of funnels and conversion rates much simpler and easier to understand.
Co-founder KISSmetrics
Hiten started on the Internet by founding a Internet marketing consultancy, ACS. He than went on to create Crazy Egg, an analytics tool that visualizes the user experience on a website. Now with KISSmetrics he is working on helping web-based businesses understand their customers better starting with making tracking of funnels and conversion rates much simpler and easier to understand.
Vinnie Lauria
Co-founder of Lefora.com
Vinnie Lauria is the organizer of the 5,000+ member Silicon Valley NewTech Meetup and co-founder of Lefora.com, a forum hosting service with over a hundred-thousand forums. Originally from NY, Vinnie moved out to SF after working for IBM in the social software space.
Co-founder of Lefora.com
Vinnie Lauria is the organizer of the 5,000+ member Silicon Valley NewTech Meetup and co-founder of Lefora.com, a forum hosting service with over a hundred-thousand forums. Originally from NY, Vinnie moved out to SF after working for IBM in the social software space.
Aaron Strout
CMO of Powered Inc
Social media and marketing professional focused on tapping the power of online community and social tools for better business results. Co-host of @QuicknDirty podcast.
CMO of Powered Inc
Social media and marketing professional focused on tapping the power of online community and social tools for better business results. Co-host of @QuicknDirty podcast.
Sarah Austin
POP17
Sarah Marie Austin (formerly known as Sarah Meyers) is an American video blogger, social media advisor, and online lifecaster who interviews tech-oriented developers and Internet personalities, both well known and obscure.
POP17
Sarah Marie Austin (formerly known as Sarah Meyers) is an American video blogger, social media advisor, and online lifecaster who interviews tech-oriented developers and Internet personalities, both well known and obscure.
Lawrence Coburn
CEO of DoubleDutch
Lawrence Coburn is the CEO and co-founder of DoubleDutch - the first geolocation platform for the enterprise. Previously, Lawrence founded RateItAll, a top ten consumer review property. He is also an Editor at The Next Web's geolocation blog, and a mentor at io ventures - a San Francisco based startup incubator.
CEO of DoubleDutch
Lawrence Coburn is the CEO and co-founder of DoubleDutch - the first geolocation platform for the enterprise. Previously, Lawrence founded RateItAll, a top ten consumer review property. He is also an Editor at The Next Web's geolocation blog, and a mentor at io ventures - a San Francisco based startup incubator.
Chase McMichael
Co-Founder & CEO, InfiniGraph.com
Chase is a leading veteran in the field of collaboration and marketing intelligence working at JP Morgan-Chase, Oracle and founded several startups. He was awarded the Marketing Sherpa Viral Hall of Fame award and top honors from Ad-Tech deploying advanced social campaigns for F 500 brands.
Co-Founder & CEO, InfiniGraph.com
Chase is a leading veteran in the field of collaboration and marketing intelligence working at JP Morgan-Chase, Oracle and founded several startups. He was awarded the Marketing Sherpa Viral Hall of Fame award and top honors from Ad-Tech deploying advanced social campaigns for F 500 brands.
Michael Brito
Vice President of Social Media, Edelman Digital
Michael’s areas of expertise include digital marketing, social media and integrated brand marketing communications through the social web. Formerly of Intel Corporation, he on the Interim Board of Directors for the Social Media Club and is the founder of Silicon Valley Tweetup.
Vice President of Social Media, Edelman Digital
Michael’s areas of expertise include digital marketing, social media and integrated brand marketing communications through the social web. Formerly of Intel Corporation, he on the Interim Board of Directors for the Social Media Club and is the founder of Silicon Valley Tweetup.
Maria Ogneva
Director of Social Media Attensity
Maria’s mandate at Attensity is to help businesses develop mutually beneficial relationships with the social customer. She has worked for large enterprises (Macy’s, Pepsi and Catalina Marketing) as well as smaller entrepreneurial companies. She pens the Attensity blog, her personal blog SocialSilk, speaks at conferences and contributes content to Mashable and SocialMediaToday.
Director of Social Media Attensity
Maria’s mandate at Attensity is to help businesses develop mutually beneficial relationships with the social customer. She has worked for large enterprises (Macy’s, Pepsi and Catalina Marketing) as well as smaller entrepreneurial companies. She pens the Attensity blog, her personal blog SocialSilk, speaks at conferences and contributes content to Mashable and SocialMediaToday.
Martin Green
Chief Operating Officer Meebo
Martin Green is Meebo's Chief Operating Officer and oversees business development, sales and marketing for the company. Previously, Martin spent 10 years at CNET Networks creating performance ads and display ads for content sites, running several products and business units, and integrating acquisitions. He began his career at Morgan Stanley.
Chief Operating Officer Meebo
Martin Green is Meebo's Chief Operating Officer and oversees business development, sales and marketing for the company. Previously, Martin spent 10 years at CNET Networks creating performance ads and display ads for content sites, running several products and business units, and integrating acquisitions. He began his career at Morgan Stanley.
Murray Newlands
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the London Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the London Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.
Luke Brynley-Jones
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. A Co-founder of Influence People and host of Monitoring Social Media, Luke specialises in B2B social media marketing.
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. A Co-founder of Influence People and host of Monitoring Social Media, Luke specialises in B2B social media marketing.
Marissa Louie
CEO, HeroEx
Marissa Louie is the Founder and CEO of HeroEx.com, which delivers virtually any item under 25 pounds in 1 hour or less in San Francisco. Marissa previously founded AD-Village, an ad network optimizer and aggregator. Her expertise is in online marketing, sales, supply chain management and logistics, and technology systems. She will be in the August issue of SHAPE Magazine and has been featured on ABC, CBS, Forbes, BusinessWeek, TechCrunch, The Next Web, Bub.blicio.us, BlogTalkRadio, GQ Korea, and more.
CEO, HeroEx
Marissa Louie is the Founder and CEO of HeroEx.com, which delivers virtually any item under 25 pounds in 1 hour or less in San Francisco. Marissa previously founded AD-Village, an ad network optimizer and aggregator. Her expertise is in online marketing, sales, supply chain management and logistics, and technology systems. She will be in the August issue of SHAPE Magazine and has been featured on ABC, CBS, Forbes, BusinessWeek, TechCrunch, The Next Web, Bub.blicio.us, BlogTalkRadio, GQ Korea, and more.
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