INTEGRATING EMAIL MARKETING & SOCIAL MEDIA

Social:Email San Francisco will bring together marketing experts, email companies and brands to discuss integrated email and social media marketing campaigns.

This one day conference offers expert-led guidance on how to engage with customers via email and social media, including tips on how to maximize the impact of your campaigns, insights into new tools and services, how to monitor and measure the results, and trends to watch out for. This is the ultimate event for anyone interested in combining email with social media marketing.

“42% of executives reported a lift in email campaign performance after integrating social and email” - StrongMail

Topics we will cover during the day include:

Social Email Campaigns: What Works & What Doesn’t
Using Social Media to Grow your Customer Base
Rewards, Loyalty and Incentives
Integrated Email & Social Media tools
How Email Intelligence Enhance Social Media Engagement
Innovations in Social CRM
Tracking & Monitoring Social Email Campaigns
How to use social media data to improve targeting and ROI

The conference will be fully interactive with presentations, case studies, Q&A sessions and panel discussions. There will also be an Exhibition Area showcasing email media marketing tools and services. The ticket price includes, refreshments and a handbook for the day. There will be networking drinks at the end of the day.

Programme Highlights

Jennifer Neeley Lindsay - Crimson Consulting
Social Email Targeting for the Generations
With so many marketing decisions driven by Baby Boomers and Generation X, email can seem dated. But each generation has unique wants and needs that marketers should address individually for maximum impact. In this session you will how to use social tactics to trigger responses from the Greatest Generation, Baby Boomers, Generation X and Millennials effectively.

Kath Pay - The Email Academy
Does Share-to-Social work in emails?
Most email service providers now offer a “Share with Social” tool. Have you ever wondered just how effective this tool is? In this session Kath will examine just how successful socialized emails can be and what goes into making a great socialized email, along with some revealing statistics and case studies.

Mani Iyer - Kwanzoo Inc
Beyond Email Opens: Triggering In-Email Social Interactions
Now that your e-mail subject lines and user targeting have optimized your open rates, what is next? In this session, we will explore new ways to engage users with branded in-email polls, quizzes, social shares and opt-ins. See how you can increase user engagement by over 30%. Use incentives to increase social sharing from inside emails from 1% to over 33%! Learn new ways to drive viral word-of-mouth, increase user opt-ins and product sales.

Kristin Hersant, Vice President of Corporate Marketing, StrongMail
Email and Social Media: Proven Strategies for Driving Revenue and New Customer Acquisition
This session will showcase case studies from leading brands who are doing this successfully today and outline the strategies, tools and technologies that they used to mobilize their most powerful influencers and expand their reach to new audiences.
• Proven strategies for growing your customer base
• Boosting existing email campaign performance using social media
• Actual results from successful campaigns across multiple brands
• How to identify your most influential brand advocates
• Key success metrics and how to interpret and apply them

Mark Schmulen – Constant Contact
What about us? … Social Media Marketing for the Little Guys
Large corporations like Dell and Zappos have paved the way and demonstrated how social media marketing can drive positive business results. But small businesses have different objectives and unique challenges. Many of the established rules of engagement do not seem to apply. In this session, Mark will share insights from small business owners and provide real world examples of how social media marketing delivers the best results when combined with email marketing.

Chase McMichael – Infinigraph
Finding Influencers in Your CRM & Making Advocates
In this interactive section Chase will expose how to go from boring CRM to Social CRM discussing the importance of knowing your customer, segmenting out advocates and understanding who and why they are following or “Like” you. He will go into depth on what types of ongoing analysis is required, how social segmentation works, direct engagement tactics and how to focus on the right people with the right conversation.

Event management for Social Email powered by Eventbrite

Event Information

Tickets can only be booked online with a credit or debit card. You do not need a Paypal or Google Checkout account to buy a ticket.

If you experience any problems – please email us info@influencepeople.com To keep informed about our events, follow us on Twitter or at #SMMSF

To join the discussion before and after the event, join our LinkedIn Group

Ticket Terms
- A limited number of Early Bird tickets are available.
- Tickets are non-refundable and non-transferable
- Tickets cannot be bought on the day
- Contact us for reductions on group bookings (5+)
- View our full Terms and Conditions.

What’s included in the price?
- A one-day conference in central San Francisco
- Refreshments
- Access to the Exhibition Area
- A handout with notes
- Networking drinks

Who’s coming?
- Marketing Strategists & Directors
- PR & Communications Managers
- Social Media Experts
- Bloggers & Journalists

Opportunities
- For press, partner and sponsor opportunities, contact us at info@influencepeople.com
- The Press Release for this event is online here

Media Partners

Founded in July 2005, Mashable is the world’s largest blog focused exclusively on Web 2.0 and Social Media news. With more than 15 million monthly pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what’s new on the web and offering social media resources and guides.

Adrants, published by Adrants Publishing LLC, provides marketing and advertising news. It provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, the rise of social media, useful industry research and the examination of the industry's shift from old paradigms to new.

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

Rapleaf is a San Francisco-based startup with an ambitious vision: we want every person to have a meaningful, relevant online experience. To do so, Rapleaf provides marketing services to help leading brands, companies, and agencies personalize customer interactions through social insight and acquire more customers by serving ads to their target audience – based on social graph connections, social media behavior, influence, interests, lifestyles, demographics, and more – across 15,000+ online properties.

Based in the UK, Press Dispensary provides a comprehensive, global press release service that works equally well for traditional PR, digital marketing and SEO. Our people come from a tradition of quality writing and journalism, which means our writing and optimization are second to none. Our distribution philosophy is to get our clients’ news to relevant journalists, editors, bloggers and other influentials wherever they like to find it, traditionally and socially, and to make stories as targeted, accessible, useful and well supported as possible. For SEO, this also means link juice that can not only be highly relevant but is particularly creamy, luscious and full of fruit.

The Bees Awards is the first international social media award show for marketing professionals. It grants recognition to the best social media marketing practices. You are welcome to submit your work and help your industry share its excellence within the international marketing community. Deadline: Oct 1, 2010.

Event Details

Friday 17th September
9:00am - 5:30pm
Hotel Nikko

Lead Sponsors

Presenters

Brian Solis
Principal of FutureWorks
Brian Solis is globally recognized as a thought-leader in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications and publishing.

Mark Schmulen
General Manager of Social Media, Constant Contact
Mark is responsible for guiding Constant Contact’s social media product strategy and external education efforts. Prior to Constant Contact, Mark served as CEO of NutshellMail, a social media monitoring solution that is now part of Constant Contact’s suite of online marketing tools

Kristin Hersant
Vice President of Corporate Marketing- StrongMail
An interactive marketing veteran, Kristin Hersant has more than 12 years of experience managing successful integrated marketing programs.

Kath Pay
Co Founder - The Email Academy
In 2001 Kath co-founded Ezemail, one of the pioneers of the email marketing industry in Australia and expanded it into the UK in 2004. Kath has developed a reputation as an email marketing expert through her insights into the industry which are documented via the DMA Email Council’s blog, she is also a regular speaker at industry events.(live via video from the UK)

Chris McCann
Co-Founder of StartupDigest
Chris McCann is the CEO and Co-Founder of StartupDigest, the fastest growing media company for startup and technology events and conferences worldwide. StartupDigest publishes a weekly email newsletter of the best events now in 45 cities around the world (SF Bay Area, NYC, Paris, London, Shanghai, etc) and 3 Universities (Stanford, NYU, and Columbia) with 65,000 subscribers.

Chase McMichael
Co-Founder & CEO, InfiniGraph.com
Chase is a leading veteran in the field of collaboration and marketing intelligence working at JP Morgan-Chase, Oracle and founded several startups. He was awarded the Marketing Sherpa Viral Hall of Fame award and top honors from Ad-Tech deploying advanced social campaigns for F 500 brands.

Jennifer Neeley Lindsay
Host of The A-List on BlogTalkRadio
Jennifer Neeley Lindsay is an two-time Emmy-nominated new and emerging television news media pioneer, working at local and network levels in the US and BRIC countries since the 1990s. As a leading Web Strategist, she now heads up digital media efforts for a number of high-profile clients, assisting companies of all sizes and locations figure out how to make the social web work for them, strategically and tactically. She has just completed a book for a Fortune 50 technology company.

Mani Iyer
CEO Kwanzoo
Mani Iyer is CEO of Kwanzoo, smart marketing service that helps businesses improve conversions, get more leads or sales from their website, corporate blog, e-mail marketing, Facebook pages, affiliate sites and paid advertising channels.

Murray Newlands
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the London Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.