INTEGRATING EMAIL MARKETING AND SOCIAL MEDIA

Social Email Marketing, San Francisco - 17th Sept.

Social Email San Francisco will bring together marketing experts, email companies and brands to discuss integrated email and social media marketing campaigns.

This one day conference offers expert-led guidance on how to engage with customers via email and social media, including tips on how to maximize the impact of your campaigns, insights into new tools and services, how to monitor and measure the results, and trends to watch out for. This is the ultimate event for anyone interested in combining email with social media marketing.

Topics covered during the day will include:
  • Social Email Campaigns: What Works & What Doesn't
  • Using Social Media to Grow your Customer Base
  • Rewards, Loyalty and Incentives
  • Integrated Email & Social Media tools
  • How Email Intelligence Enhance Social Media Engagement
  • Innovations in Social CRM
  • Tracking & Monitoring Social Email Campaigns
  • How to use social media data to improve targeting and ROI

Speakers include: Brian Solis, Principal, FutureWorks; Mark Schmulen, General Manager of Social Media, Constant Contact; Kristin Hersant, Vice President of Corporate Marketing, StrongMail; Kath Pay, Co-Founder, The Email Academy; Jennifer Neeley Lindsay, Host, BlogTalk Radio; Dan Martell, Co-Founder, Flowtown; and Murray Newlands, Director, Influence People & Founder of the London Blog Club.

Murray Newlands, who is hosting the conference, said today: "marketing budgets are shifting towards social media, but most companies are still struggling to integrate email marketing with social media. At Social Email Marketing San Francisco we'll address this lack of knowledge, providing an in-depth look at how companies can increase returns by combining these two powerful mediums".

This unique one-day event is sponsored by Constant Contact (www.constantconstact.com). Mark Schmulen will be there to discuss their social media monitoring and management solution, Nutshell Mail (http://nutshellmail.com/).

For more info and tickets visit: http://socialmediamarketing.co.uk/socialemail/

There are a limited number of Early Bird Tickets available - so early booking is advised.

About Influence People
Based in London and San Francisco, with a technical team in India, Influence People is a truly global events company. We specialise in running high-quality social media, digital marketing, PR and communications conferences in the UK, Europe and in the USA, including Monitoring Social Media series of events in Boston, San Francisco, New York, London and Paris.

For more information:
Call Murray Newlands on +44 (0) 7971 406371, email murray@influencepeople.com or visit http://www.influencepeople.com

Event Details
Friday 17th September
9:00am - 5:30pm
Hotel Nikko

Lead Sponsors


Presenters
Brian Solis
Principal of FutureWorks
Brian Solis is globally recognized as a thought-leader in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications and publishing.
Mark Schmulen
General Manager of Social Media, Constant Contact
Mark is responsible for guiding Constant Contact's social media product strategy and external education efforts. Prior to Constant Contact, Mark served as CEO of NutshellMail, a social media monitoring solution that is now part of Constant Contact's suite of online marketing tools
Kristin Hersant
Vice President of Corporate Marketing- StrongMail
An interactive marketing veteran, Kristin Hersant has more than 12 years of experience managing successful integrated marketing programs.
Kath Pay
Co Founder - The Email Academy
In 2001 Kath co-founded Ezemail, one of the pioneers of the email marketing industry in Australia and expanded it into the UK in 2004. Kath has developed a reputation as an email marketing expert through her insights into the industry which are documented via the DMA Email Council's blog, she is also a regular speaker at industry events.(live via video from the UK)
Chris McCann
Co-Founder of StartupDigest
Chris McCann is the CEO and Co-Founder of StartupDigest, the fastest growing media company for startup and technology events and conferences worldwide. StartupDigest publishes a weekly email newsletter of the best events now in 45 cities around the world (SF Bay Area, NYC, Paris, London, Shanghai, etc) and 3 Universities (Stanford, NYU, and Columbia) with 65,000 subscribers.
Chase McMichael
Co-Founder & CEO, InfiniGraph.com
Chase is a leading veteran in the field of collaboration and marketing intelligence working at JP Morgan-Chase, Oracle and founded several startups. He was awarded the Marketing Sherpa Viral Hall of Fame award and top honors from Ad-Tech deploying advanced social campaigns for F 500 brands.
Jennifer Neeley Lindsay
Host of The A-List on BlogTalkRadio
Jennifer Neeley Lindsay is an two-time Emmy-nominated new and emerging television news media pioneer, working at local and network levels in the US and BRIC countries since the 1990s. As a leading Web Strategist, she now heads up digital media efforts for a number of high-profile clients, assisting companies of all sizes and locations figure out how to make the social web work for them, strategically and tactically. She has just completed a book for a Fortune 50 technology company.
Dan Martell
Co-founded Flowtown
Dan Martell is the co-founder of www.Flowtown.com, a social marketing platform for small businesses. An award-winning Canadian entrepreneur, at 25, Dan formed his first start-up, Spheric Technologies Inc., and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008.
Mani Iyer
CEO Kwanzoo
Mani Iyer is CEO of Kwanzoo, smart marketing service that helps businesses improve conversions, get more leads or sales from their website, corporate blog, e-mail marketing, Facebook pages, affiliate sites and paid advertising channels.
Murray Newlands
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the London Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.
Marissa Louie
CEO, HeroEx
Marissa Louie is the Founder and CEO of HeroEx.com, which delivers virtually any item under 25 pounds in 1 hour or less in San Francisco. Marissa previously founded AD-Village, an ad network optimizer and aggregator. Her expertise is in online marketing, sales, supply chain management and logistics, and technology systems.
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