INTEGRATING EMAIL MARKETING & SOCIAL MEDIA

“Email is technically the largest, untapped, social network in the world” - Brian Solis.

Social Email London will bring together marketing experts, email companies and brands to discuss integrated email and social media marketing campaigns.

This one day conference offers expert-led guidance on how to engage with customers via email and social media, including tips on how to maximize the impact of your campaigns, insights into new tools and services, how to monitor and measure the results, and trends to watch out for. This is the ultimate event for anyone interested in combining email with social media marketing.

“42% of executives reported a lift in email campaign performance after integrating social and email” - StrongMail

Topics we will cover during the day include:

Social Email Campaigns: What Works & What Doesn’t
Using Social Media to Grow your Customer Base
Rewards, Loyalty and Incentives
Integrated Email & Social Media tools
How Email Intelligence Enhance Social Media Engagement
Innovations in Social CRM
Tracking & Monitoring Social Email Campaigns
How to use social media data to improve targeting and ROI

The conference will be fully interactive with presentations, case studies, Q&A sessions and panel discussions. There will also be an Exhibition Area showcasing email media marketing tools and services. The ticket price includes, refreshments and a handbook for the day. There will be networking drinks at the end of the day.

Programme Highlights

Chase McMichael – Infinigraph
Finding Influencers in Your CRM & Making Advocates
In this interactive section Chase will expose how to go from boring CRM to Social CRM discussing the importance of knowing your customer, segmenting out advocates and understanding who and why they are following or “Like” you. He will go into depth on what types of ongoing analysis is required, how social segmentation works, direct engagement tactics and how to focus on the right people with the right conversation.

Kath Pay - The Email Academy
Does Share-to-Social work in emails?
Most email service providers now offer a “Share with Social” tool. Have you ever wondered just how effective this tool is? In this session Kath will examine just how successful socialized emails can be and what goes into making a great socialized email, along with some revealing statistics and case studies.

Event management for Social Email powered by Eventbrite

Event Information

Tickets can only be booked online with a credit or debit card. You do not need a Paypal or Google Checkout account to buy a ticket.

If you experience any problems – please email us info@influencepeople.com To keep informed about our events, follow us on Twitter or at #smmuk10

To join the discussion before and after the event, join our LinkedIn Group

Ticket Terms
- A limited number of Early Bird tickets are available.
- Tickets are non-refundable and non-transferable
- Tickets cannot be bought on the day
- Contact us for reductions on group bookings (5+)
- View our full Terms and Conditions.

What’s included in the price?
- A one-day conference in central London
- Refreshments
- Access to the Exhibition Area
- A handout with notes
- Networking drinks

Who’s coming?
- Marketing Strategists & Directors
- PR & Communications Managers
- Social Media Experts
- Bloggers & Journalists

Opportunities
- For press, partner and sponsor opportunities, contact us at info@influencepeople.com

Media Partners

Adrants, published by Adrants Publishing LLC, provides marketing and advertising news. It provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, the rise of social media, useful industry research and the examination of the industry's shift from old paradigms to new.

Rapleaf is a San Francisco-based startup with an ambitious vision: we want every person to have a meaningful, relevant online experience. To do so, Rapleaf provides marketing services to help leading brands, companies, and agencies personalize customer interactions through social insight and acquire more customers by serving ads to their target audience – based on social graph connections, social media behavior, influence, interests, lifestyles, demographics, and more – across 15,000+ online properties.

Based in the UK, Press Dispensary provides a comprehensive, global press release service that works equally well for traditional PR, digital marketing and SEO. Our people come from a tradition of quality writing and journalism, which means our writing and optimization are second to none. Our distribution philosophy is to get our clients’ news to relevant journalists, editors, bloggers and other influentials wherever they like to find it, traditionally and socially, and to make stories as targeted, accessible, useful and well supported as possible. For SEO, this also means link juice that can not only be highly relevant but is particularly creamy, luscious and full of fruit.

The Bees Awards is the first international social media award show for marketing professionals. It grants recognition to the best social media marketing practices. You are welcome to submit your work and help your industry share its excellence within the international marketing community. Deadline: Oct 1, 2010

Event Details

Wednesday 1^st December
9:00am - 5:30pm

Cavendish Conference Centre 22 Duchess Mews
London - W1G 9DT

Lead Sponsors

Presenters

Mark Schmulen
General Manager of Social Media
Constant Contact
Mark is responsible for guiding Constant Contact’s social media product strategy and external education efforts. Prior to Constant Contact, Mark served as CEO of NutshellMail, a social media monitoring solution that is now part of Constant Contact’s suite of online marketing tools.

Kath Pay
Co Founder - The Email Academy
In 2001 Kath co-founded Ezemail, one of the pioneers of the email marketing industry in Australia and expanded it into the UK in 2004. Kath has developed a reputation as an email marketing expert through her insights into the industry which are documented via the DMA Email Council’s blog, she is also a regular speaker at industry events.

Murray Newlands
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the London Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.

Luke Brynley-Jones
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. A Co-founder of Influence People and host of Monitoring Social Media, Luke specialises in B2B social media marketing.

Dan Martell
Co-founded Flowtown
Dan Martell is the co-founder of www.Flowtown.com, a social marketing platform for small businesses. An award-winning Canadian entrepreneur, at 25, Dan formed his first start-up, Spheric Technologies Inc., and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008. (via video)

Chase McMichael
Co-Founder & CEO, InfiniGraph.com
Chase is a leading veteran in the field of collaboration and marketing intelligence working at JP Morgan-Chase, Oracle and founded several startups. He was awarded the Marketing Sherpa Viral Hall of Fame award and top honors from Ad-Tech deploying advanced social campaigns for F 500 brands. (via video)