Social Media Marketing & Advertising Miami

HOW TO MAXIMIZE YOUR RETURNS FROM SOCIAL MEDIA MARKETING & ADVERTISING

With millions of members sharing information and expressing their preferences every day, social networks are breaking new ground in marketing & targeted advertising. As a result, some marketers are producing impressive results. The question is: are you making the most of this revolution?

Social Media Marketing & Advertising Miami will bring together social media companies, marketers and brands to discuss the latest tools and techniques for running effective social media marketing and advertising campaigns.

This one day conference offers expert-led guidance on how to engage with customers via advertising and promoted content in social media, including tips on how to maximize the impact of your campaigns, insights into new tools and services, how to monitor and measure the results, and trends to watch out for. This is the ultimate event for anyone interested in social media marketing.

Topics we will cover during the day include:

Insights into the Latest High Profile Viral Marketing Campaigns
How to Leverage Social Media & Paid Search
Location-Based Marketing Tips & Techniques
How to Monitor & Manage Social Media via Email
How to Create Highly Effective Ad Campaigns
Blogger Outreach & Marketing
Case Studies and Best Practice Examples
Tools and Trends to Watch in 2010

The conference will be fully interactive with presentations, case studies, Q&A sessions and panel discussions. There will also be an Exhibition Area showcasing social media advertising tools and services. The ticket price includes, refreshments and a handbook for the day. There will be networking drinks at the end of the day.

Programme Highlights

Mark Schmulen - General Manager of Social Media, Constant Contact
What About Us? Social Media Marketing for the Little Guys
Large corporations like Dell and Zappos have paved the way and demonstrated how social media marketing can drive positive business results. But small businesses have different objectives and unique challenges. Many of the established rules of engagement do not seem to apply. In this session, Mark will share insights from small business owners and provide real world examples of how social media marketing is delivering results and how it complements the effective marketing strategies they currently employ.

Craig Agranoff - Co-founder, Gripd.com.
Location Based Marketing Techniques
In this session Craig will provide a master-class in location-based marketing, including how to use Foursquare and Gowalla , plus MyTown, the virtual game. He will provide tips to encourage those who check into your establishment on Foursquare to tell their friends, as well as ideas about Mayor benefits and rewards, “Nearby Specials”, and “Specials Inside” features. He will also explain how to use Gowalla Trips and Scavenger Hunts for effective marketing.

Greg Rollett - Chief Marketing Officer Cognitiv
Leveraging OPA
When getting started with a new company, or a new campaign, finding an audience that is eager to hear your message, or buy your products and services, can be difficult. The key to quickly developing an audience that believes in your message is to leverage existing audiences that meet your needs. In this presentation, Greg Rollett from Cognitiv, will speak about leveraging other people's audiences to maximize your online efforts and ensure that you are getting your message heard to the right market segment that will turn and engage in your brand and create the ROI that you desire.

E.J. Garcia - Purple, Rock, Scissors.
How to Leverage Paid Search & Social Media
E.J. will be present to provide tested and proven strategies and tips on how to effectively leverage social media and paid search. He will cover topics related to targeting your audience through Facebooks Advertising Platform, Facebook Ad Testing and using Google Adwords to drive traffic to social media platforms.

Chase McMichael – CEO, InfiniGraph
Social Targeting: Understanding Social Media Data Mining & Analysis
With the advent of the social web, companies that aren’t actively mining, analysing and using social media data are missing a huge commercial advantage. In this session Chase McMichael will explain how social targeting works, including technologies, techniques and opportunities. He will also highlight the privacy challenges facing the industry.

Murray Newlands – Co-founder, Influence People
Blogger Outreach: How to Connect with and Incentivise Bloggers
In this session, Murray Newlands, host of the conference but also Co-founder of the London Blog Club, will explain how blogger outreach works and how to connect with influential bloggers in your industry. He will provide tips on how to identify, approach and incentivise bloggers, and how to ensure your stories get maximum exposure across the blogosphere and beyond.

Event management for Social Media Marketing & Advertising powered by Eventbrite

Event Information

Tickets can only be booked online with a credit or debit card. You do not need a Paypal or Google Checkout account to buy a ticket.

If you experience any problems – please email us info@influencepeople.com To keep informed about our events, follow us on Twitter or at #smmiami

To join the discussion before and after the event, join our LinkedIn Group

Ticket Terms
- A limited number of Early Bird tickets are available.
- Tickets are non-refundable and non-transferable
- Tickets cannot be bought on the day
- Contact us for reductions on group bookings (5+)
- View our full Terms and Conditions.

What’s included in the price?
- A one-day conference in central Miami
- Refreshments
- Access to the Exhibition Area
- A handout with notes
- Networking drinks

Who’s coming?
- Marketing Strategists & Directors
- PR & Communications Managers
- Social Media Experts
- Bloggers & Journalists

Opportunities
- For press, partner and sponsor opportunities, contact us at info@influencepeople.com
- The Press Release for this event is online here

Media Partners

Adrants, published by Adrants Publishing LLC, provides marketing and advertising news. It provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, the rise of social media, useful industry research and the examination of the industry's shift from old paradigms to new.

Rapleaf is a San Francisco-based startup with an ambitious vision: we want every person to have a meaningful, relevant online experience. To do so, Rapleaf provides marketing services to help leading brands, companies, and agencies personalize customer interactions through social insight and acquire more customers by serving ads to their target audience – based on social graph connections, social media behavior, influence, interests, lifestyles, demographics, and more – across 15,000+ online properties.

Based in the UK, Press Dispensary provides a comprehensive, global press release service that works equally well for traditional PR, digital marketing and SEO. Our people come from a tradition of quality writing and journalism, which means our writing and optimization are second to none. Our distribution philosophy is to get our clients’ news to relevant journalists, editors, bloggers and other influentials wherever they like to find it, traditionally and socially, and to make stories as targeted, accessible, useful and well supported as possible. For SEO, this also means link juice that can not only be highly relevant but is particularly creamy, luscious and full of fruit.

The Bees Awards is the first international social media award show for marketing professionals. It grants recognition to the best social media marketing practices. You are welcome to submit your work and help your industry share its excellence within the international marketing community. Deadline: Oct 1, 2010

Event Details

Thursday 30th September
9:00am - 5:30pm

Ronald W Shane Centre
6500 Indian Creek Drive
Miami Beach, FL 33141

Lead Sponsors

Presenters

Mark Schmulen
General Manager of Social Media, Constant Contact
Mark is responsible for guiding Constant Contact’s social media product strategy and external education efforts. Prior to Constant Contact, Mark served as CEO of NutshellMail, a social media monitoring solution that is now part of Constant Contact’s suite of online marketing tools

Craig Agranoff
Co-founder, Gripd.com
Craig is an entrepreneur and social media consultant, specialising in reputation management and monitoring. His first book Do It Yourself Online Reputation Management was recently published. His second book Checked-In: How To Use Gowalla, Foursquare, and other Geo-Location Applications for Fun and Profit will be published shortly.

Pierre Zarokian
President/CEO Submit Express
Pierre Zarokian President/CEO Submit Express. Submit Express was ranked the #1 SEO Firm by Website Magazine in Oct 2009. One of the fastest growing companies in INC 5000 three years in a row in 2007-2009. Submit Express also offers social media marketing services, through their sister company iClimber.

Greg Rollett,
Chief Marketing Officer, Cognitiv
Greg is a new school Internet Marketer from Orlando, FL. Blending direct response with social media, Greg has been able to provide high return marketing campaigns for Coca-Cola, Miller Lite, Warner Bros, Cash Money Records and others and has been featured on FOX News, ABC News, The Daily Buzz, Mashable, Feed Front Magazine, Smart Business Magazine and many other independent media outlets.

Murray Newlands
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the Miami Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.

Evan Weber
Founder, Experience Advertising
In the Internet marketing industry over 10 years. I have been on the Advertiser, Affiliate, and Agency sides of the Affiliate Marketing space. I am dedicated to providing affiliate marketers knowledge, resources, and tools to become better producers, catering to their needs on a 24/7 basis. Currently, I am the CEO of a digital agency called Experience Advertising focused on: affiliate program management, social media management, and search management.

E.J. Garcia
Director of Digital Strategy - Purple, Rock, Scissors
E.J. is an innovative online marketer who specializing in increasing Return On Investment (ROI) from online marketing budgets. Throughout his career he has had helped leaders in the online education, healthcare, travel and gaming industries enhance their online presence through paid search and Facebook campaigns.

Chase McMichael
Co-Founder & CEO, InfiniGraph.com
Chase is a leading veteran in the field of collaboration and marketing intelligence working at JP Morgan-Chase, Oracle and founded several startups. He was awarded the Marketing Sherpa Viral Hall of Fame award and top honors from Ad-Tech deploying advanced social campaigns for F 500 brands. (via video)

Luke Brynley-Jones
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. A Co-founder of Influence People and host of Monitoring Social Media, Luke specialises in B2B social media marketing.