Press release

Social Advertising London – 20th September

With Facebook set to make $1 billion from advertising this year, Twitter launching its own advertising network and mobile social advertising booming, social media advertising has come of age. Yet there are still big questions to be answered: how can brands combine social media engagement with an effective advertising presence? Which are the most effective networks to advertise on? How can companies maximise and measure ROI? And, does sponsored content really deliver results?

Social Media Advertising (London) will bring together leading brands, agencies and marketing experts to discuss the latest tools and techniques for running effective, integrated social media advertising campaigns. Topics covered during the day will include:

  • Paid, Owned and Earned Media
  • How to Run Effective Social Media Ad Campaigns
  • B2B Advertising: Business Networks
  • Twitter and Promoted Tweets
  • Mobile Social Advertising
  • Advertising through Apps
  • Blog Advertising and Sponsored Posts
  • Case Studies and Best Practise Examples

Speakers include E.J Garcia and Chase McMichael - two of the US’s most innovative social media marketers – Matt Atkinson (Group CEO, EHS Brann), Peter Crosby (CSO, Viadeo), Carl Uminski (COO, Somo Mobile Advertising), Sarah Wood (Co-founder, Unruly Media), plus Murray Newlands and Luke Brynley-Jones (Influence People).

Luke Brynley-Jones, Co-founder of Influence People, said today: “advertising budgets are shifting towards social media, but most companies are still struggling with their social advertising strategy. At Social Media Advertising London we’ll address this lack of knowledge, providing an in-depth look at how companies can generate returns from this exciting new medium”.

This unique one-day event is sponsored by Viadeo (, the online business network, and Synthesio ( the social media monitoring company.

For more info and tickets visit: There are a limited number of Early Bird Tickets available – so early booking is advised.

About Influence People
Based in London, San Francisco and Johannesburg, with a technical team in India, Influence People is a truly global events company. We specialise in running high-quality social media, digital marketing, PR and communications conferences in the UK, Europe and in the USA, including Monitoring Social Media series of events in Boston, San Francisco, New York, London and Paris.

For more information visit: or email [email protected]

Event Details
Monday 20th September
9:00am - 5:30pm
London, UK
(Cavendish Centre)

Lead Sponsors

Matthew Dicks
Chief Marketing Officer

Matt joined the mobile social network Flirtomatic in November 2007 and is responsible for global marketing, business development including CRM, advertising sales and growing the company’s distribution relationships. He was previously Managing Director of Mobile for Ministry of Sound London.
Paul Coggins
MD, e-buzzing
Paul is an expert in blogger outreach and heads up ebuzzing - a platform that connects bloggers with advertisers - in the UK. With 12 years of online marketing experience, Paul’s previous roles include Marketing Director at and Development Director at RealNames.
Gilles Storme
Head of Sales EMEA, RockYou!
Formerly pan Europeam Sales Director at AOL, Gilles now heads up RockYou EMEA advertising sales which includes application distribution, 3rd party ad network and brand sales. RockYou! has 213 million users worldwide.
Joel Davis
Founder & Director, agency:2
Joel founded agency:2 in 2007 as one of the UK’s first social media agencies. He has overseen the company’s growth to become a truly global agency with an array of blue chip customers - including SAS, Barclays, Dow Jones, Disney and Microsoft.
Cat Williams
Social Marketing Strategy Mindshare Worldwide
Cat leads the Social Marketing Strategy function of Mindshare. Formerly of Mediaedge:cia (Australia) and Universal McCann (UK), she has run 100+ consultancy projects spanning B2B, finance, luxury, insurance, FMCG, beverage, healthcare, insurance and automotive.
Ankur Shah
Co-Founder and CEO, Techlightenment
Ankur co-found Techlightenment in 2007 with Gi Fernando. Techlightenment is a data driven, marketing and technology company, specialising in social behaviour. Techlightenment’s Alchemy Social is a powerful advertising management and optimisation technology for social advertising, including Facebook.
Joshua Rex
Head of Strategy and New Business
This is Open

Josh co-founded This is Open, an innovative agency that specialises in interactive online display advertising formats, including games. Formerly Communications Planning Director, EMEA at Mediaedge:cia, Josh’s clients include Vodafone, Microsoft and Chanel.
Sarah Wood
Operations Director, Unruly Media
Sarah co-founded Unruly Media in 2006 and is now responsible for Global Operations. Unruly Media is a leading exponent of viral video seeding and social media video advertising.
Matt Atkinson
Group CEO, EHS Brann
An online communications expert with 20 years' experience, Matt heads up one of the UK's largest and most successful digital agencies. His clients include Heinz, Oxfam and the British Heart Foundation.
Peter Crosby
Chief Sales Officer, Viadeo
Peter joined Viadeo in 2008 as Director of the UK and Irish subsidiaries. He ran the European division for 15 months and is now Chief Sales Officer responsible for growth and development of B2B revenue lines, including Viadeo’s advertising network.
Carl Uminski
COO, Somo
Carl is a co-founder of Somo, the innovative, London-based mobile advertising agency. Formerly of Overture and Yahoo, he is a recognised pioneer in the field of mobile technology and business..
E.J. Garcia
Director of Digital Strategy - Purple, Rock, Scissors
E.J. is an innovative online marketer who specializing in increasing Return On Investment (ROI) from online marketing budgets. Throughout his career he has had helped leaders in the online education, healthcare, travel and gaming industries enhance their online presence through paid search and Facebook campaigns.
Chase McMichael
Co-Founder & CEO,
Chase is a leading veteran in the field of collaboration and marketing intelligence working at JP Morgan-Chase, Oracle and founded several startups. He was awarded the Marketing Sherpa Viral Hall of Fame award and top honors from Ad-Tech deploying advanced social campaigns for F 500 brands. (via video)
Luke Brynley-Jones
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. Co-founder of Influence People, Luke is also the Editor of Our Social Times, the popular social media marketing blog, and a respected social media monitoring blog.
Murray Newlands
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the London Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.